Blog Title: trythisonforsize

I like me some Boone

You can’t push on a string

Inspired by this nugget from Mark Earls / Hugh Macleod, new marketing in 11 words: The real draw is probably not the brand but… other people” the metaphor of the string just popped into my head. Bottom line: if you’re holding a string, trying to push it out is going to get you nowhere. Maybe do something read more..

TIP: mindmapping

A lot of creative professionals will be familiar with the mindmapping technique. I’ve long searched for a reasonable computer-based alternative to carrying around dozens of coloured pens, and now it’s here: MindMeister. Fully webbased with very intuitive interface, and of course a web2.0-compliant shockingly ugly color scheme.

Is it co-creation or design research?

Great presentation from Jan Chipchase, about a way of getting insightful information from user communities. And, this hugely important insight: Despite what you might assume for a studio, the most valuable output of the Open Studio is not the designs, but in providing an alternative way for people to articulate their wants and needs - within read more..

Interesting pov

In the comments to this post: adliterate: Planning’s mid life crisis – an interesting nugget to think about for us strategy folk: As a copywriter I find planners to be far, far more useful than the actual discipline of planning. Most planners I’ve met are thoughtful, interesting, intelligent people. Most planning I’ve seen, on the other hand, read more..

Ghandi & wants, needs

In 1949, Tarzie Vittachi, a young Indian reporter, had the opportunity to interview Mahatma Gandhi. He asked him, “How are you going to build and Indian nation that will satisfy the wants of the Indian people?” Ghandi replied, “I am going to teach them to reduce their wants and satisfy their needs.” Found here.

New RSS feed

A message to loyal readers of the now defunct trythisonforsize blog: our feed has moved to feeds.klatergoud.com/klatergoud. Thanks for reading, and please update your settings to the new feed address. – Rik

What lies behind the cashew(pea)nut butter

While at a birthday party I got engaged in a fierce discussion about the difference of an functional benefit and a emotional benefit for a brand or product. Ok, for starters - not to come over as your average nerd with a limited interest in only marketing. I did have a good time at that read more..

Best design

Businessweek just announced the best of global design for 2008. Industrial design that is, and some great products there. The article mentions some stats about the winners, that shed a clear light on the current state in the industrial design market: IDEO, based in Palo Alto, Calif., led the innovation/design consultancies by taking seven awards. Fuseproject read more..

The future of design

Interesting article in Fast Company about John Maeda’s efforts to rethink design education: Digital Thinking at Rhode Island School of Design - The Double Vision of John Maeda | Fast Company. The money quote: the corporate world could use an infusion of their avant-gardism to offset the more strategy-driven and market-obsessed approaches of schools such as the read more..